Gravity: Friend or foe. - The Velocy Hypothesis
Velocy Hypothesis
Conventional footwear technologies focus on the heel as the primary break force location, support and balance system in sports. That's why virtually every major running shoe company focuses on 'cushioning' and 'shock absorption'. But what if heel technologies are not the answer? What if gravity is actually a friend and not a foe?
It has long been thought that running is primarily a function of leg and foot. We buy that, but in re-examining the effect of gravitational forces in human locomotion Velocy has learned that harnessed gravitational forces can play an intricate role in speed, acceleration, efficiency and harmony of movement. This can only happen when all human locomotion forces are working in synchronicity to enhance and generate momentum. That's why Velocy utilizes a patented technology that enables the body's center of mass to rotate to an advantageous position in the direction of travel in sports activities that allows for maintained momentum with every stride.
Technology Explained
FORWARD GRAVITY™ footwear feels natural while standing, but once you start to move the technology enhances body mechanics and facilitates motion with every step. A displacement member at the metatarsal heads in conjunction with the semi-rigid construction of the sole unit and a counter balance system at the toes, provide a stable forefoot support platform that allows for the center of mass of the user to move in the direction of travel. The forefoot support platform now established, the leg muscles surrounding the knee provide natural shock absorption. In essence, the legs act less like a break-support system when the foot strikes the ground and more like a natural piston that absorbs shock and produces power with every stride.
Background
Velocy is a team of individuals dedicated to improving athletic footwear by developing the most technologically advanced footwear in the market to date. Our research, development and testing indicates that the application of FORWARD GRAVITY™ technology is not limited to only running footwear but that it is being broadly utilized in field and court sports, with consistent performance improvements.
FORWARD GRAVITY™ technology increases efficiency and performance by shifting the emphasis of support from the heel to the forefoot. In doing so, the athlete’s core muscles instantly become the key and primary component in the sports equation. The technology and footwear is engineered to provide for a systematic and synchronized proper functioning of the entire body and not just the foot and leg; which results in promoting proper body mechanics in order to improve efficiency, increase performance, reduce injury and increase comfort.
Efficiency:
In shifting the emphasis of support from the heel to the forefoot; heel impact (breaking) forces are greatly reduced as the user’s body mass has been shifted to a momentum generation stage vs. a ground (impact) reaction stage. This effect allows for the human body to travel across a ground plane with reduced resistance from the ground and ground impact forces; the momentum now created through muscular ability of the body is now maintained in a more efficient manner.
Performance:
While increasing efficiencies by reducing break/impact forces, FORWARD GRAVITY™ technology improves on times with consistent results of reduced energy consumption. In power and strength sports; the advantageous positioning of the center of mass achieved through Forward Gravity Technology allows for unprecedented explosiveness and acceleration at will.
Injury Prevention:
FORWARD GRAVITY™ technology delivers natural shock absorption by promoting “Knee Flexion” (the natural shock absorption system in all animals) which activates the leg muscles specially the ones surrounding the knee and engages them into attenuating ground impact forces. At the point of proper knee flexion, compression forces to the skeletal system and joints are greatly reduced and thereby reducing the possibility of injury.
Our research indicates that at the foot level, distribution of the body weight forward in the direction of travel; greatly reduced pronation, supination and plantar fasciitis symptoms, and at times symptoms are eliminated. This is achieved as the time and pressure factor spent at the heel on a gait cycle is immensely reduced.
Some of our field related sport wear-testers and trainers indicate that the stable, semi-rigid forefoot support platform not only increase core control and explosiveness in acceleration, but greatly reduces the possibility of turf toe injuries and other related foot and toe injuries.
Comfort:
The harmonic combination of factors that provide efficiency, performance and injury prevention in one shoe, leads to Velocy making not only the most technologically advanced shoe in the market, but also the most comfortable.
“In essence human locomotion is all about transforming vertical forces into horizontal forces. No one has figured out how to do this more efficiently and consistently than Velocy”
Velocy. BE A FRONT RUNNER™
Mission Statement
"Empower humanity through the achievement of athletic excellence and the ability to exercise for life."
