Forward Gravity is a forefoot platform that redistributes body mass to allow maintained momentum. Forward Gravity enables an individual to harness the force of gravity by converting vertical forces into horizontal momentum.

Gravity: Friend or Foe? The Velocy Hypothesis

Conventional footwear technologies focus on the heel. That's why virtually every major running shoe company focuses on 'cushioning' and 'shock absorption'. But what if heel technologies are not the answer? What if gravity is actually a friend and not a foe?

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